Design Archive
A collection of agency work, case studies, and client projects, exploring creative thought processes and key outcomes, including my Logofolio.
This case study presents the culmination of Trooly, an online store for high-end skincare and beauty products. It showcases the finished website, emphasizing the user-centric experience designed to captivate the target audience.
Highlighting key design decisions and aesthetic choices, the overview illustrates how Trooly’s digital identity was crafted to resonate with consumers, creating a compelling online presence that stands out in the beauty market.
Website Case study: Outcome Overview
Web + Brand Development For
The new Trooly logo is sleek and spacey, with clean lines that reflect innovation and modern simplicity. Its open design evokes sophistication, perfectly capturing the brand’s forward-thinking identity.
![Art & Illustration [Recovered]-01-min.png](https://static.wixstatic.com/media/a0e1ea_335caf4cb3b84248ad85e77866987fc6~mv2.png/v1/fill/w_600,h_350,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Art%20%26%20Illustration%20%5BRecovered%5D-01-min.png)
![Art & Illustration [Recovered]-04.png](https://static.wixstatic.com/media/a0e1ea_1a71c12453624f05a3c68e3002618598~mv2.png/v1/fill/w_600,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Art%20%26%20Illustration%20%5BRecovered%5D-04.png)
Hero Image Selection:
Trooly Website
For Trooly's online presence, the hero imagery was a crucial element in setting the tone for the brand’s high-end skincare focus. The objective was to create a visual that reflected both luxury and authenticity, capturing the essence of real, unfiltered skin.
After exploring various creative directions, I opted for a fresh and clinical aesthetic, emphasizing natural skin textures and imperfections to highlight the authenticity of the products. This decision aligned with the brand's ethos of transparency and genuine results, appealing to the discerning, luxury-oriented audience.
The process involved testing several imagery styles, from overly polished, retouched images to more natural, raw visuals. Ultimately, the balance was struck by selecting imagery that was clean and refined but still celebrated the textures of real skin. The final approved hero image creates an inviting yet honest visual entry point for Trooly’s luxury skincare line, reinforcing the brand's commitment to quality and authenticity.
Product Mockups: Trooly Beauty Oils
or Trooly's beauty oils—Blue Moon, Cosmos, and Lustre—I designed clean-cut mockups that capture the essence of each product. Utilizing Midjourney AI, I created captivating visuals featuring a pink, blue, and gold oil blend. The simple, earthy sticker logo incorporates a small, mythological Greek-inspired emblem, adding a touch of elegance and storytelling to the brand.
To entice consumers, I created high-definition spatter images of the Trooly beauty oils that evoke an edible quality. Utilizing Midjourney, these vibrant visuals showcase the products in a playful and enticing manner, capturing attention and highlighting their appealing textures.
Website Imagery
The imagery throughout the Trooly website features vibrant skin textures paired with clean white text, creating a fresh and inviting aesthetic. This design choice mirrors the hero image, ensuring a cohesive look that emphasizes authenticity and connection. The lively visuals not only enhance the brand’s identity but also resonate with consumers, drawing them into the Trooly experience.
![Art & Illustration [Recovered]-02.png](https://static.wixstatic.com/media/a0e1ea_bd82a5ea45f5490ba8640da737f46aa0~mv2.png/v1/fill/w_502,h_615,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Art%20%26%20Illustration%20%5BRecovered%5D-02.png)
Website Screenshots: Functionality in Action
This section showcases key screenshots of the Trooly website, highlighting its functionality and seamless design. Each image illustrates how design elements come together to create an intuitive user experience.
The focus on clean navigation and accessible features ensures that users can effortlessly explore the product offerings, making their online shopping experience enjoyable and efficient.
Social Media Impact: Metrics and Engagement
1. Brand Awareness Growth
The designed social media campaign has significantly increased brand awareness for Trooly. Within the first week, we gained approximately 1,600 followers, reflecting a robust interest in our offerings. This represents a growth rate of 123%from the previous follower count of 1,300.
2. Engagement Metrics
Our recent competition campaign generated an impressive 1,000+ comments, showcasing high engagement levels and interaction with our audience. This indicates that our content resonates well and encourages community participation.
3. Reach and Impressions
The campaign reached an estimated 5,000 users and garnered approximately 15,000 impressions, expanding Trooly’s visibility in the competitive beauty market.
Project Overview: Trooly
This case study outlines the journey of developing Trooly, an online store for skincare and beauty products.
Challenges: Key challenges included creating a cohesive brand identity and ensuring an engaging user experience
while navigating tight timelines.
Outcomes: Successfully launched a visually appealing website and social media presence,
leading to a 123% increase in followers and 1,000+ comments on the competition campaign.
Targets Reached: Achieved all project milestones, including website functionality and brand awareness goals within
the first week post-launch.
Project Portfolio
Explore a curated collection of my work with diverse clients and agencies. This section showcases impactful projects, highlighting innovative design solutions and the collaborative process that brought each vision to life.
THANK U SO MUCH
for checking out my portfolio! Let’s connect if you’re feeling the vibe
Cal x